Star Lager has join force with one of Europe’s top football club in an arrangement that will see the brand turn into the “Official Beer Partner” or “Official Supporter” of FC Barcelona in Nigeria.
The Nigerian most popular beer earlier had an innovative partnership with Arsenal, Juventus, Real Madrid, PSG and Manchester City on August 31, 2016
The new partnership declaration was revealed at a conference and facility tour in Camp Nou, home to FC Barcelona will see STAR utilise the logo, name, image, shades and colour of the Catalan club.
The importance of the new partnership presents STAR lager selective rights to elevate the brands’ relationship to a huge number of FC Barcelona fans crosswise over Nigeria additionally supporting the vision to grasp an unrivalled enthusiasm for premium football experience by Nigerian fans.
STAR was incorporated in 1946, its first bottle of beer, STAR Lager, rolled off the bottling lines of its Lagos brewery in June 1949, the brand has been a superior market pioneer and was recorded by the African Business magazine in its 100 Most Admired African Brands in 2015.
Sixty-seven years after it appeared in the Nigerian brewing segment, STAR LAGER BEER has kept on involving the top notch position conveying a brighter sparkle to a large number of fans and effectively supporting the advancement of football in Nigeria.
Remarking on the new deal, Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi said the partnership is a piece of STAR’s dedication to its customers’ with the greatest energy and passion for football.
“We are committed as a brand to nurture a partnership as this one, which will positively impact on the development of the football landscape in Nigeria. As a national premium brand, Star is investing in this and other partnerships with a huge potential for world class knowledge transfer.”
“The Nigerian football community will benefit from the technical expertise shared by the European giant as the growing sophistication of football fans mean the level of even local clubs in Nigeria must significantly improve to attract and keep the attention of the fans,” Franco Maria-Maggi concluded
FC Barcelona is one of the most seasoned clubs on the planet. It is the second most valuable team in Europe, with sound revenue worth of $3.56 billion, and the world’s second-richest football club as far as income, with a yearly turnover of €560.8 million. Prominent Nigerian players, the likes of Gbenga Okunowo, Emmanuel Amuneke and Haruna Babangida.
Dutch and FC Barcelona legend Edgar Davids confirmed that:
“Playing for Barcelona gave me the opportunity to meet with, appreciate and respect the diversity of cultural background of players from a diverse environment. This goes to show that football is truly universal and pulls down cultural barriers. It’s even more exciting to see a partnership between the club and Nigeria’s Number 1 beer brand, Star Lager”.
Confirming other benefits for the Star brand through its partnership with FC Barcelona, Portfolio Manager, National Premium, Nigerian Breweries Plc, Tokunbo Adodo stated;
“This partnership with FC Barcelona looks to build a deeper level of connection with the FC Barcelona followers in Nigeria. The attraction of FC Barcelona to the Nigeria football community will yield benefits in the medium to long term. We are constantly making football an exciting sport by breaking new grounds and embracing great opportunities to deliver premium fans’ engagement across various channels and platforms.