Real Madrid & Adidas Reportedly Agree 10-Year, €1.1B Sponsorship Deal – CheapGoals
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Real Madrid & Adidas Reportedly Agree 10-Year, €1.1B Sponsorship Deal



According to top Spanish media outlet ‘Marca‘, European Champions Real Madrid and Adidas are set to agree to a stratospheric deal by which ‘Los Blancos’ will take roughly 1.1 billion euros in just ten years.

While the crisis at Real Madrid with the poor results and performances that prompted the sacking of Julen Lopetegui, has affected in many aspects of the club, commercially the brand is as solid as ever.

The 2017/18 budget plan, was given thumbs up by the club’s General Assembly with a budget of 751m euros, 11% more than the initial year.

The business zone developed by 16% to 297m euros and the signs are that the revenue income will develop to 305.24m euros this season. The sponsorship and permitting which are the fundamental sources of income remain at 239.68m euros, an expansion of 18.2%.

At the point when Florentino Perez talked in front Los Blancos fans about the historic period that the club is going through both economically and sporting, before attempting to push through 575m euros of spending on rebuilding the Santiago Bernabeu, he had another project up his sleeve.

This was the renewal of the sponsorship contract with top sports brand Adidas which is going to be signed and would mean 1,100m euros coming in the next ten years. It would be a momentous contract in sports marketing across Europe, the most expensive deal of the century.

With an ensured income every year of 110m euros and another depending upon the marketing that could see the figure ascend to 150m euros, Real Madrid would double the 52m euros that they currently earn from the German organization.

As though that wasn’t sufficient, ‘RadioEstadio’ revealed that the operators were at that point prepare to set up the presidential box for the presentation of the new improved deal between Adidas and Real Madrid.




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Muyiwa is an ardent follower of everything football. Fascinated by the beauty of the game, he takes pleasure in penning down his opinion about a sport that has more lovers than haters. PS: He loves Barcelona for making football look easier than it actually is.

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